Kutsatsa malonda akunja kwakhala kopikisana kwambiri. Mapepala odziwika bwino, maposta, ndi njira zotumizira mauthenga akadali ndi gawo lofunika, koma makampani akufunafuna njira zosinthika komanso zoyezeka zokopa omvera. Yankho limodzi lokopa chidwi cha anthu ambiri ndi chikwangwani choyendera—nsanja yogulitsira ya digito yovalidwa yomwe imaphatikiza kuyenda ndi zinthu zosinthika.

Funso lalikulu kwa amalonda sililinso ngati malonda a LCD ovalidwa amagwira ntchito, koma ngati amapereka phindu labwino kuposa malonda akunja wamba.

Kwa mabungwe otsatsa malonda, okonza zochitika, makampani ogulitsa, ndi ogwirizanitsa ziwonetsero zamalonda, yankho limadalira zolinga za kampeni, kutenga nawo mbali kwa omvera, ndi njira yogwiritsira ntchito. Bukuli likufotokoza momwe mungayang'anire phindu la malonda a LCD ovalidwa komanso nthawi yomwe amapereka phindu lalikulu kwambiri la malonda.

Lingaliro la Walking Billboard: Kodi Ndi Chiyani Ndipo Chifukwa Chake Ndi Lofunika

A chikwangwani choyendera ndi chiwonetsero chogulitsira malonda chomwe chimalola kuti zinthu zotsatsa ziyende ndi kazembe wa kampani m'malo mokhazikika pamalo amodzi. Makina amakono amagwiritsa ntchito zowonetsera zopepuka za LCD zomwe zimayikidwa pamatumba a m'mbuyo, zomwe zimathandiza mabizinesi kuwonetsa makanema, makanema ojambula, zotsatsa malonda, ma QR code, ndi zomwe zili pa kampeni yamoyo pamene akuyenda m'dera lomwe anthu ambiri amadutsa.

Mosiyana ndi zizindikiro zosasunthika, zikwangwani zoyendera zimabweretsa malonda mwachindunji kwa omvera omwe akufuna kugula zinthu, ziwonetsero, zochitika zamasewera, malo okopa alendo, komanso pakati pa mzinda. Kuphatikiza ndi kasamalidwe ka zinthu zochokera pamtambo, kampeni imatha kusinthidwa patali popanda kusintha zithunzi zosindikizidwa.

Kutsatsa kwa LCD Yovalidwa ndi Zachikhalidwe cha OOH: Kuyerekeza Mtengo

Ngakhale ndalama zomwe zimagwiritsidwa ntchito pa hardware zimakhala zambiri kuposa chikwangwani chosindikizidwa, zinthu za digito zomwe zingagwiritsidwenso ntchito komanso kuyika zinthu mosinthasintha nthawi zambiri zimachepetsa ndalama zomwe zimagwiritsidwa ntchito pochita kampeni pakapita nthawi.

Zochitika 5 Zakunja Kumene Kuyenda Chikwangwani Chokongola Choposa Chizindikiro Chokhazikika

Ma kampeni ena amapindula kwambiri ndi malonda a pafoni.

1. Kukwezedwa kwa Gulu la Msewu

Zabwino kwambiri poyambitsa malonda, kampeni ya nyengo, komanso kutsatsa pakati pa mzinda komwe kulumikizana mwachindunji ndi makasitomala ndikofunikira.

2. Chochitika cha Masewera

Chikwangwani choyenda chikuyenda pafupi ndi owonera, zomwe zimapangitsa kuti anthu aziona bwino chochitikacho chisanachitike, panthawi yake, komanso pambuyo pake.

3. Kutsegulidwa kwa Sitolo Yogulitsa

Magulu amatha kukopa ogula apafupi ndi kanema wotsatsa, khodi yochotsera, ndi malangizo a malo.

4. Zochitika Zowonekera

Makampeni otsatsa malonda kwakanthawi amapindula ndi malonda onyamulika popanda kufunikira kukhazikitsidwa kosatha.

5. Chikondwerero, Ma Parade, ndi Misonkhano ya Anthu Onse

Makanema osangalatsa amaonekera bwino m'malo odzaza anthu komwe zikwangwani zachikhalidwe sizinganyalanyazidwe.

LCD-chikwama-chowonetsera-zotsatsa-kasamalidwe ka zomwe zili

Ndondomeko Yowerengera ROI: Momwe Mungayesere Kugwira Ntchito kwa Ma Billboard Oyenda

M'malo moyesa kupambana pogwiritsa ntchito malingaliro okha, wotsatsa malonda ayenera kuyeza zotsatira za bizinesi.

Fomula yosavuta ya ROI ndi iyi:

ROI (%) = ((Ndalama Zochokera ku Kampeni − Ndalama Zonse za Kampeni) ÷ Ndalama Zonse za Kampeni) × 100

Mtengo wa kampeni uyenera kuphatikizapo:

• Kugula kapena kubwereka zida
• Kupanga zinthu
• Mtengo wa antchito
• Mayendedwe
• Kuchaja ndi kukonza batri
• Kuyang'anira kampeni

Ndalama zomwe zimapezedwa mu kampeni zingaphatikizepo:

• Kugulitsa mwachindunji
• Kupanga atsogoleri
• Kubwezera makuponi
• Kusintha kwa QR code
• Kulembetsa zochitika
• Mgwirizano wa Brand

Kampeni yopambana kwambiri imaphatikiza ziwerengero zogwiritsira ntchito digito ndi zotsatira zoyezeka zogulitsa.

Ziwerengero za Kufikira Omvera ndi Kugwirizana

KPI yofunika kwambiri ndi:

• Kuwonetsedwa kwa omvera tsiku ndi tsiku
• Kuchuluka kwa magalimoto oyenda pansi
• Chiwerengero cha kusanthula ma code a QR
• Chiwerengero cha makanema omwe atsirizidwa
• Kutchulidwa kwa malo ochezera a pa Intaneti
• Kubwezera makuponi
• Kuchuluka kwa ndalama zomwe munthu angalandire kuchokera ku lead
• Mtengo pa ntchito iliyonse (CPE)
• Mtengo pa kugula (CPA)
• Kubweza ndalama zomwe zagwiritsidwa ntchito potsatsa (ROAS)

Kutsatira zizindikiro izi kumapereka chithunzi chokwanira cha momwe kampeni ikuyendera kuposa momwe anthu amaganizira okha.

Phunziro la Nkhani: ROI ya Kampeni ya Gulu la Msewu

Kampani yogulitsa zinthu yayambitsa kampeni yotsatsa malonda mumsewu ya masiku atatu pa chikondwerero cha kugula zinthu pogwiritsa ntchito zovala zisanu ndi chimodzi Chikwama chogulitsira malonda cha LCD.

Zotsatira za kampeniyi zikuphatikizapo:

• Anthu opitilira 25,000 akuyembekezeka kuwonetsa anthu oyenda pansi
• Kusanthula ma code a QR opitilira 1,800
• Kuwombola ma coupon 320
• Kuwonjezeka kwa magalimoto m'masitolo nthawi yotsatsira malonda
• Kuwonetsedwa bwino pa malo ochezera a pa Intaneti kuchokera ku zomwe zapangidwa ndi ogwiritsa ntchito

Chifukwa chiwonetserochomonga zikagwiritsidwanso ntchito pamisonkhano ina pambuyo pake, ndalama zonse zomwe zidagwiritsidwa ntchito zidapitilira kupanga phindu kupitirira chochitika choyamba, zomwe zidakweza kwambiri phindu la nthawi yayitali.

Kubwereka ndi Kugula: Ndi Mtundu Uti Umene Uli Wabwino pa Bizinesi Yanu?

Kubwereka nthawi zambiri kumakhala koyenera kutsatsa kwakanthawi kochepa, pomwe kugula zida zotsatsira za LCD zomwe zingavalidwe kumapereka phindu labwino kwa makampani omwe akuchita kampeni yotsatsa nthawi zonse.

Yambani Ntchito Yanu Yoyendera Ma Billboard ndi Clientop

Kaya ndinu bungwe lotsatsa malonda, kampani yogulitsa zinthu, wokonza zochitika, kapena wogwirizanitsa zowonetsera zamalonda, kusankha nsanja yoyenera ya zida ndi gawo loyamba lokha. Ntchito yopambana yoyendera zikwangwani imafunanso kuwonekera bwino panja, kasamalidwe ka zinthu zozikidwa pamtambo, nthawi yayitali ya batri, komanso kuyika zinthu m'malo osiyanasiyana.

Makasitomala imapereka njira yovalira ya LCD yogulitsira ya OEM ndi ODM yopangidwira ma kampeni amalonda, kuthandiza ogwirizana kuyambitsa mapulojekiti otsatsa mafoni okhala ndi zida zodalirika komanso chithandizo chaukadaulo chaukadaulo.

Mafunso Ofunsidwa Kawirikawiri

Kodi chikwangwani choyendera ndi chiyani?

Chikwangwani choyenda ndi chiwonetsero cha malonda cha digito chomwe chimavalidwa chomwe chimalola zotsatsa kuti ziziyenda ndi akazembe a kampani m'malo opezeka anthu ambiri.

Zofunikira paukadaulo wa chikwama

Kodi malonda ovala a LCD ndi othandiza kwambiri kuposa zikwangwani zachikhalidwe?

Pa ma campaign apafoni, ziwonetsero, zotsatsa zamalonda, ndi zochitika, malonda a LCD ovalidwa nthawi zambiri amabweretsa chidwi chachikulu chifukwa amafikira omvera mwachindunji m'malo moyembekezera kuti adutse malo okhazikika.

Kodi ndalama zoyendera pa billboard zimawerengedwa bwanji?

ROI imayesedwa poyerekeza ndalama zomwe zimapezedwa pa kampeni kapena phindu la bizinesi ndi ndalama zonse zomwe zimagwiritsidwa ntchito pa zida, antchito, kupanga zomwe zili mkati, ndi kuchita kampeni.

Kodi ndiyenera kubwereka kapena kugula zida zotsatsira malonda zomwe zingagwiritsidwe ntchito kuvala?

Kubwereka kumagwira ntchito bwino pazochitika zomwe zimachitika kamodzi kokha, pomwe kugula nthawi zambiri kumakhala kotsika mtengo kwa makampani omwe akukonzekera ma kampeni angapo chaka chilichonse.

Buku lotsogolera-logulira-malonda-otsatsa-a-LCD

Ndi mafakitale ati omwe amapindula kwambiri ndi zikwangwani zoyendera?

Malonda ogulitsa, ziwonetsero, zochitika zamasewera, kuchereza alendo, zokopa alendo, zosangalatsa, mayunivesite, ndi mabungwe otsatsa malonda ndi ena mwa mafakitale omwe amapeza phindu lalikulu kuchokera ku malonda apakompyuta ovalidwa.